was imagined by founders Florence Derozier and Aurélie van den Broek, while working together in the fashion industry. Both born in France, they are from families of entrepreneurs and follow the same moral compass. Florence and Aurélie are now travelling the globe in search of products that elevate the everyday and bring joy through elegant design­­. They have collaborated with young designers and artists to curate their online concept store.

MOI /mwa/ after the French pronoun meaning me, was created to offer its clients unique pieces to experience a moment of self-discovery.

“I accept the great adventure to be me.”
Simone de Beauvoir