Dress Me Like One of Your French Girls

Trendsetters, jetsetters and longtime gal pals, Aurelie van den Broek and Florence Derozier, worked together in the fashion industry for years in the stunning port city of Marseille, France. Upon migrating to sunny side Sarasota together, the two quaintrelles shared the same vision to create a “concept shop” through local pop-ups and trunk shows, as well as a strong online presence to create the recently launched, MOI Concept Store. “Through both of our world travels and personal connections, we have some great contacts in the world of fashion and decided to make our dream become a reality,” they share. The pair continue to travel the world in search of “unique products that elevate the everyday and bring joy through elegant design.” Aurelie and Florence handselect exquisite apparel lines, accessories, gift items, home, beauty and wellness. MOI Concept Store thus became an always-changing offering of brands from all over the world with limited distribution or exclusive pieces by working closely with small designers and artists—each bringing unique pieces of art and modern, elegant wares to the store.

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